Market Access Program

To encourage the creation, maintenance, and expansion of commercial export markets for U.S.

agricultural commodities through cost-share assistance to eligible trade organizations that implement a foreign market development program.

credit: NTUC Foodfare


Agency - Department of Agriculture

Established in 1862, the Department of Agriculture serves all Americans through anti-hunger efforts, stewardship of nearly 200 million acres of national forest and rangelands, and through product safety and conservation efforts. The USDA opens markets for American farmers and ranchers and provides food for needy people around the world.


Relevant Nonprofit Program Categories





Program Accomplishments

Not Applicable.

Uses and Use Restrictions

Market Access Program (MAP) funds are authorized through program agreements that provide for partial reimbursement of eligible promotional expenses in a Unified Export Strategy application approved by the Foreign Agricultural Service (FAS), the agency that administers the program for the Commodity Credit Corporation (CCC).

MAP participants may receive assistance for either generic or brand promotion activities.

Program funds help finance activities such as consumer advertising, point of sale demonstrations, public relations, trade servicing activities, participation in trade fairs and exhibits, market research, and technical assistance.

The restrictions upon the use of the assistance are detailed in the MAP program regulations at 7 CFR Part 1485.

Eligibility Requirements

Applicant Eligibility

To be approved, applicants must be: (1) A nonprofit U.S.

agricultural trade organization; (2) a nonprofit State regional trade group; (3) a U.S.

agricultural cooperative; or (4) a State agency.

Beneficiary Eligibility

CCC will enter into MAP agreements only where the eligible agricultural commodity is comprised of at least 50 percent U.S. origin content by weight, exclusive of added water.

Credentials/Documentation

Applicants are required to provide a competent, experienced staff and other resources to assure adequate development, supervision, and execution of promotion activities. All applicants must submit a written proposal that provides a brief discussion of the commodity for which assistance is requested; the proposed program with a justification; and a strategic plan. In addition, all applicants must submit a statement certifying that any CCC resources received will supplement, but not supplant, any private or third party funds or other contributions to program activities. 2 CFR 200, Subpart E - Cost Principles applies to this program.

Aplication and Award Process

Preapplication Coordination

Preapplication coordination is not applicable.

Environmental impact information is not required for this program.

This program is excluded from coverage under E.O.

12372.

Application Procedures

2 CFR 200, Uniform Administrative Requirements, Cost Principles, and Audit Requirements for Federal Awards applies to this program. Each year the availability of funds is announced in a Federal Register notice. The annual notice details the application requirements and deadlines.

Award Procedures

Applications are reviewed against the allocation criteria and factors set forth in 7 CFR Part 1485. CCC notifies each applicant of the final disposition of its application and also issues a public announcement concerning the allocation of resources among the applicant organizations. Each approved applicant receives a program agreement and approval letter that specifies any special terms and conditions applicable to a participant's program. Final agreement occurs when both the participating organization and FAS sign the program agreement.

Deadlines

Contact the headquarters or regional office, as appropriate, for application deadlines.

Authorization

Agricultural Trade Act of 1978, as amended, Section 203. 7 USC 5623.

Range of Approval/Disapproval Time

From 90 to 120 days. Approximately 90 days.

Appeals

Not Applicable.

Renewals

Not Applicable.

Assistance Considerations

Formula and Matching Requirements

Statutory formulas are not applicable to this program. Matching Requirements: Percent: 10%. MOE requirements are not applicable to this program.

Length and Time Phasing of Assistance

Agreements generally include a twelve-month activity period and a provision for program evaluation by an independent third party. Funds awarded in any given fiscal year are typically available for two additional years. See the following for information on how assistance is awarded/released: Each approved applicant receives a program agreement and allocation approval letter that specifies any special terms and conditions applicable to a participant's program. Final agreement occurs when both the participating organization and FAS sign the program agreement.

Post Assistance Requirements

Reports

All program Participants must report annual results against their target market and/or regional constraint/opportunity performance measures.

No cash reports are required.

No progress reports are required.

End of year contribution reports are required.

A MAP Participant shall maintain its records of expenditures and contributions.

All MAP Participants must report annual results against their target market and/or regional constraints/opportunity performance measures.

Audits

In accordance with the provisions of 2 CFR 200, Subpart F - Audit Requirements, non-Federal entities that expend financial assistance of $750,000 or more in Federal awards will have a single or a program-specific audit conducted for that year. Non-Federal entities that expend less than $750,000 a year in Federal awards are exempt from Federal audit requirements for that year, except as noted in 2 CFR 200.503. Participant accounts are reviewed as needed, but normally at least every two years, by representatives of the Compliance Review Staff (CRS) of FAS. Audits and reviews are also conducted sporadically by representatives of the Office of Inspector General and the Government Accounting Office. Accounts and records must be available for inspection or audit at any reasonable time.

Records

No Data Available.

Financial Information

Account Identification

12-4336-0-3-999.

Obigations

(Formula Grants (Cooperative Agreements)) FY 16 Not Available; FY 17 est $200,000,000; and FY 18 est $200,000,000

Range and Average of Financial Assistance

From $22,000 to $9,611,000; $1,375,000.

Regulations, Guidelines, and Literature

7 CFR 1485.

Information Contacts

Regional or Local Office

None.

Headquarters Office

Curt Alt 1400 Independence Ave SW, Washington, District of Columbia 20250 Email: curt.alt@fas.usda.gov Phone: 202-720-4327

Criteria for Selecting Proposals

Allocations will only be made to applicants that present the best opportunity for developing or expanding export markets for U.S. agricultural commodities. In assessing the applicant, the following factors are considered: (1) effectiveness of program management; (2) soundness of accounting procedures; (3) the nature of the organization; (4) prior export promotion or direct export experience; (5) previous MAP funding and performance; (6) adequacy of the applicant's strategic plan; (7) past and present contribution levels; (8) export goals; and the (9) accuracy of past projected export goals. In providing assistance for brand promotions, priority will be given to small-sized entities. Qualifying products whose composition is less than 50 percent U.S. origin are not eligible.



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